Private: Blog & Recipes Archive

Thank you for coming back; this is our eleventh installment of Vendor Highlights, where we dive in and explore a different vendor each week, allowing you to learn more about them and discover their story and some hidden gems. Today, we would like you to have a glimpse at the story behind Love Pastel:

The owners of Love Pastel believed food is nourishment for the body and a comforting embrace for the soul. The taste of home had become a rarity, and they yearned for a place that could bring them a piece of Brazil’s rich culinary heritage. With each bite, they wanted to feel a little less homesick and more connected to the place they held dear in their hearts.

In 2022, they decided to take matters into their own hands. The idea was simple yet profound: create a space where Brazil’s vibrant and authentic flavours thrived, where memories of home could be rekindled through every dish served. Thus, Love Pastel was born, a dream that began taking shape in our beloved Market.

The decision to shop in this bustling hub was not by chance. The Market, they realized, was a place where culinary borders blurred, where one could embark on a food journey worldwide without ever leaving town. Its diversity and inclusivity were values that resonated deeply with Love Pastel’s founders. They admired how the Market brought people together, how it could be a sanctuary for those searching for a taste of their roots.

Love Pastel started as a quaint spot in a cozy market corner where they could begin sharing their cherished Brazilian recipes. But as their love for their craft grew, so did their dreams. They knew they wanted to expand, to share their passion with an even larger audience. The goal of creating something bigger that would genuinely encapsulate the essence of Brazil’s culinary tapestry took root within their hearts.

Fast forward to today, and Love Pastel has blossomed into a thriving establishment within the Market. The past few weeks have been a whirlwind of excitement and gratitude. Their grand opening was nothing short of spectacular, a testament to the love and support they’ve received from the community. With every plate of authentic Brazilian cuisine they serve, they feel the warmth of connection and belonging, a feeling that goes beyond mere food.

Love Pastel is more than just a restaurant; it’s a heartfelt representation of home. Their mission is clear: to bring the Brazilian experience to everyone who walks through their doors. They want each person who visits to feel like a customer and a cherished guest in their Brazilian home. Their dedication to making everyone feel welcome and at ease is evident in every aspect of their establishment, from the decor to the genuine smiles that greet you at the entrance.

So, as you step into Love Pastel in the heart of our beloved Market, know that you’re not just embarking on a food adventure. You’re stepping into a warm embrace, a slice of Brazil that welcomes you with open arms. Take a seat and let Love Pastel remind you that home is not just a place; it’s a feeling, a taste, and a memory that lingers in your heart forever.

Vendor highlights are all about shining a spotlight on the heart and soul of each vendor and learning more about the who, the what and the why around their story. If you’ve enjoyed this journey, join us again next week for another vendor and a new highlight as we continue celebrating the outstanding contributors that make our Market a genuinely magical place.

If you’re seeking a seasonal role with limited hours, we have the perfect opportunity for you during our festive four-week “Holly Jolly” Market, held on Fridays, Saturdays, and Sundays. We’re looking for individuals to delight our customers with steaming cups of hot chocolate.

We value enthusiasm, a positive attitude, and a commitment to the entire four-week duration. If this exciting opportunity piques your interest, please contact us. Feel free to reach out via email: e_tuljak@coventmarket.com

We are super excited to start up our Market Loyalty Card program this Monday! When you spend a minimum of $10 at any participating indoor vendor locations, you will receive a sticker, once your card is full, you will receive a $25 CGM Gift Card. One sticker per transaction. Once cards are ready to be redeemed, you can be bring it to the Office (Monday-Friday, 9am-5pm).

You can get your Loyalty Card at any of the participating vendors or in the Market office starting Monday. The card itself is the size of a business card to easily fit into your wallet. I hope you’re as excited as we are for Monday!!

This is the list, folks! See who you can find at the Outdoor Farmers’ Market this Saturday, October 7th from 8AM to 1PM on the Rotary Square. Click on their names to find information on pre-orders and to learn more about their farms and businesses! 

• Blanbrook Bison Farm; bison products
• Den Besten Trout Farm; smoked rainbow trout, sausage rolls and fresh eggs
• Janssens Farm Fresh Produce; fresh produce
• Greystead Gardens; fresh produce, preserves
• Our Fields, fresh produce, preserves, honey
• Sungold Market Garden, fresh produce, honey
• Joyce Farms; fresh strawberries, produce
• Lynch Maple Farm; maple syrup and maple products
• Wandering Bee Flowers, fresh cut flowers
• La Houlette de Vie; fresh baked organic naturally fermented bread
• The Whole Grain Hearth; fresh baked sour dough bread & pastries
• Morsels, vegetarian savoury baked goods
• Helm Baked; gluten free baked goods
• The Dough Joe Bakery; gourmet cookies
• JBogal Foods; homemade frozen pierogies 
• Proper Heathen Hot Sauce, quintessential hot sauces
• Harvest Moon Trading Co.; preserves, granola, mustards, and more
• London Brewing Co-Operative; organic craft beer
• London Sandwich Co.; handcrafted gourmet breakfast sandwiches
• The Brisket Man; hardwood smoked brisket & pulled pork
• The Pie Boss; small-batch caramel apple pie filling, pies & more
• Maya’s Dog Cookies; Gourmet dog cookies
• Pastry Culture; fresh bread & pastries 
• Adorn by Pree; handmade polymer clay jewelry and accessories

Wandering Bee Flowers will have a variety of pumpkin bouquets available this Saturday! Beautiful for your thanksgiving dinner centerpieces!

The 519Pledge For Socks is one of our favourite times of the year when we get to actively engage with YOU, our supportive community.

Can you believe that there is a need for over 80,000 pairs of socks? Socks are one of the most asked for item and least thought to be donated! We’ve created the 519Pledge For Socks to ensure that there is never a low stock of socks in any door our friends walk through.

519Pledge for Socks will be set up at the Farmers Market every Saturday until November 11th. Please consider making a sock donation!

Sam will be performing outside on the Rotary Square this Saturday from 8:30am to 10:30am.

Raised in the English folk scene, Sam Hornby moved to Canada and continues to sing and perform fingerstyle guitar playing contemporary fingerstyle, folk, Celtic and Jazz standards.

Renee will be performing outside on the Rotary Square this Saturday from 11am to 1pm.

Renee Coughlin is one of three singer-songwriters with Canadian folk band, The Pairs. Her songs and stories tell tales of complex inner dialogue and give playful attention to the complexities and nuances of daily life. Renee writes and performs spunky, uplifting melodies that combine a genre-spanning love of music with classical training and some playful experimentation with lifelong friends.

This Saturday, join us in the market kitchen for our cooking class hosted by Polina Shadman. Polina will be demonstrating how to make Chicken Noodle Soup.

From now until November 11th, we will be taking sock donations for the 519Pledge for Socks. Please help our community and consider making a donation!

SATURDAY DEMO SCHEDULE

• Saturday, October 7 | Polina Shadman – Chicken Noodle Soup
• Saturday, October 14 | Kimi Abdullah – Fall Soups; Ukrainian Mushroom and French Potage
• Saturday, October 21 | Ankita Vaidya – Old British Curry
• Saturday, October 28 | Hannah Howey – Decorating; Pumpkin Spice Cake

Doors open at 10:40am, class starts at 11am. No registration is required. First come, first served.

This Saturday, from 3pm to 10pm, come see the vendors, and the amazing @scaarlondon doggies ready for adoption, including Fly girl- the beauty @marketforthefurbabes raised funds for the last market and many others.

@scaarlondon and the foster fams will be there with the doggos and puppies from 3pm to 5pm.

This Market For The Fur Babes, weare raising money for Jaylah, who has a sad story AND a bright future. Jaylah is a 5 year old Neo Mastiff who was a former breeding dog, given away when she was “done with,” and the breeder failed to fulfill promises to pay her medical bills for the unsuspecting, well intentioned new dog parent not equipped to pay for these very expensive bills.

She is now in foster care with @scaarlondon and needs cherry eye surgery, spaying, and hip surgery; she is high risk due to her size and age. Her bills for medical bills, including x-rays, amount to $8000, so far. We are raising money for her surgeries through our raffle. Please attend the market and consider buying tickets and/or donating to @scaarlondon

The tickets are 5 for $20 or $5 each. You can buy prior to the event through e-transfer to marketforthefurbabes@gmail.com , donations collected there as well or to @scaarlondon directly (their site makes donating super easy).