Thank you for coming back; this is our ninth installment of Vendor Highlights, where we dive in and explore a different vendor each week, allowing you to learn more about them and discover their story and some hidden gems. Today, we would like you to have a glimpse at the story behind the owners from Of The Earth, George & Lane.
During the challenging times of the COVID-19 pandemic, George and Lane embarked on a remarkable journey. Both were rooted in full-time jobs that seemed worlds apart from their current path. However, amidst the chaos, they keenly observed a common thread – people were grappling with isolation, feelings of gloom, and a disconnect from one another. This realization ignited their passion to venture into the realm of self-care, with a mission to craft a brand centred on rekindling human connections and fostering a sense of community through love.
Their vision was clear: to encourage individuals to prioritize self-care and self-love. Recognizing a void in society that yearned to be filled, they set out to create a range of products designed to infuse vitality and serenity back into people’s lives. Their journey began with bath bombs, a delightful start to their mission. They aspired to establish a haven where anyone could access everything necessary for self-care – a place where all felt seen, heard, and catered to with precision.
As their bath bombs garnered acclaim and appreciation, George and Lane expanded their offerings to include soaps and various skincare products. Lane’s insightful understanding of ingredient combinations, honed through prior experiences, ensured that their products nourished the body and forged a profound connection between physical, mental, and spiritual well-being. Their dedication to putting you first resonates throughout everything they craft.
Their path led them to become vendors at different markets and festivals. During one such venture, they participated in the Holly Jolly Market in 2021, where their success fueled a desire to grow. Upon spotting an available space on the Market’s upper level, they leaped at the opportunity. This space served as a crucial stepping stone before they found their current cherished spot on the main floor of the Market in the summer of 2022, nestled close to the Market’s core.
For George and Lane, the Market symbolizes a vibrant community. While each vendor offers unique products, they share a common bond – genuine human connection and a beautiful sense of community. Supporting small businesses in the Market means more than just acquiring exceptional products; it’s about connecting with down-to-earth people.
Their motto, ‘when you love yourself, you can then help others,’ isn’t just words; it’s a guiding principle. George and Lane go above and beyond to ensure you’re not ‘just’ a customer but a person whose needs matter. They listen attentively, sincerely care, and strive to create what’s best for you. Speaking from personal experience, they tailored a custom sleep spray for me to alleviate restlessness, and it worked wonders. They heard my concerns and jumped to help; that is what community is all about helping each other in times of need.
In a world where genuine care and compassion shine through their creations, George and Lane are beacons of light, reminding us that self-love is the foundation upon which we can build stronger connections and a brighter future.
Vendor highlights are all about shining a spotlight on the heart and soul of each vendor and learning more about the who, the what and the why around their story. If you’ve enjoyed this journey, join us again next week for another vendor and a new highlight as we continue celebrating the outstanding contributors that make our Market a genuinely magical place.
